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Chocolate Cupcakes

24 cupcakes

Ingredients$4.80
Labor$6.00
Packaging$2.40
Overhead$1.20
Total cost$14.40
Per cupcake$0.60
Sell at$1.50/ea
60% margin$21.60 profit/batch

Sound familiar?

Most home bakers are losing money and don't know it

Still using the multiply-by-3 rule?

Multiplying ingredient cost by 3 ignores labor, overhead, and packaging. A $12 ingredient cost does NOT mean $36 is the right price.

Spreadsheets can’t track price changes

Eggs up 8.2%. Butter up 3.2%. Coffee up 13%. Your spreadsheet doesn’t update your selling prices when ingredients change.

No idea if you’re making or losing money?

75% of home bakers use spreadsheets or gut feeling to price. The average bakery food cost should be 25–35% — do you know yours?

The multiply-by-3 myth costs home bakers thousands per year

A $10 recipe cost at 65% target margin should sell for $28.57 — not $30. At 50% margin, it should be $20.00 — not $30. The right formula depends on YOUR margin target.

Try it now

Calculate your real selling price in 10 seconds

Enter your recipe's total ingredient cost and your target profit margin. No signup, no email, no strings.

$
10%90%

Sell at $31.25

Excellent

Margin

60.0%

Food cost

40.0%

Profit

$18.75

What about "multiply by 3"?

×3 price: $37.50 (66.7% margin)

Your price: $31.25 (60.0% margin)

The multiply-by-3 rule overprices by $6.25 vs your target.

Simple as 1-2-3

Know your real cost in under a minute

Step 1

Add your recipe ingredients

Enter your ingredients and their costs. Or start from one of our 20 pre-built templates and just update the prices.

Step 2

Set your target margin

Choose your desired profit margin. We’ll show you industry benchmarks (home bakers: 55–70% gross margin) so you price competitively.

Step 3

Get your exact selling price

See your real cost, suggested selling price, profit per unit, and food cost percentage. No guessing. No formulas.

Pricing

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  • Online pricing calculator
  • 3 saved recipes
  • 20 ingredients
  • Price history & alerts
  • AI Pricing Assistant
  • Monthly reports
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Trusted by home bakers who take their business seriously

Join hundreds of bakers who stopped guessing and started profiting.

I was using multiply-by-3 for years and thought I was doing great. BakeMargin showed me I was leaving $400/month on the table.

SM

Sarah M.

Home Baker, Texas

When egg prices spiked, I had no idea which recipes were still profitable. Now I get alerts before I lose money.

JL

Jessica L.

Cottage Food Baker, California

I finally feel confident quoting wedding cakes. The real cost breakdown changed everything about how I price.

MR

Maria R.

Custom Cake Baker, Florida

Your first recipe cost is free.

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